Hoodia tastes like a bitter cucumber, which is why it’s sold in capsule form in European and North American countries. There is a liquid version as well, which has flavor added to it, so it has a better, more pleasant taste.
Not until the 1990’s had the plant’s qualities been discovered, when the South African Council started a research project on animals and confirmed that hoodia could subserve weight loss without causing any side effects.
After the project, Phytopharm (a drug company) was givven the authorization to study the plant and spent more than $20 million dollars on clinical trials.
Another giant company named Pfizer joined Phytopharm and invested a lot in the research, eventually abandoning it after realising that it was very expensive to make a pill out of the ingredient.
Temporarily it can be bought in weight loss formulations together with green tea extract, which speeds up metabolism.
Hoodia gordonii is a costly appetite suppressant, due to the fact that it is a very rare, protected plant that can exclusively be grown with a permit.
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